Posts by hugo

I’m coming back soon!!

Posted by on Jan 22, 2017 in New | 0 comments

I’ve been on hiatus and will be returning soon. I’m looking forward to interacting with everyone on Twitter, Facebook, LinkedIn, and more recently, Periscope.

Please stay tuned for the next post or maybe….A live broadcast?

In the meantime….please follow me on Twitter, Facebook, and LinkedIn

 

Stay Tuned!!!

 

 

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An interesting infographic on companies and brands

Posted by on Jan 31, 2016 in New | 0 comments

brands

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Creative Talents, But What Kind?

Posted by on Apr 4, 2014 in All Things Workplace | 0 comments

 rp_2380543038_953ee03054.jpgInnovation and Creativity permeate the pages of business books and internet storytelling.Unlike Project Management skills or Financial Analysis, Creative Talents aren’t a homogeneous lump of artistic, business-oriented goo. (I haven’t the slightest idea where that line came from. It just flowed at the end of the sentence. Must have something to do with my own hidden, artistic goo).I know from my work with client companies that the cry for “Innovation!” and “Creative Solutions!” is a loud one. I’m not sure that everyone has the same definition or really understands the distinct subsets of Creativity that individuals can offer.

Here are 3 easy ways to spot creative talent:

 Creating. The inclination to form new associations among previously unrelated concepts, objects, or systems. These folks are continually experimenting with new ideas. You can observe this in any endeavor: office work, administration, sports, teaching, management…and, it doesn’t necessarily require much knowledge of previously developed methods.The gift here: creating something new out of what appeared to be unrelated, existing entities.

Imagining. Very different from creating and truly in the realm of the mind. Those of you with this innate talent will form new associations in your mind as a result of theorizing, philosophizing, daydreaming, and hypothesizing. This can extend to the development of story characters  and other entities that do not yet exist. In other words, the generation of something brand new.I believe this is what many organizations claim they are looking for but then stop people from  “doing” it because it doesn’t look like “work.”

Inventing. This is a way to distinguish those whose tend to produce physical creativity from those who live in the world of ideas and concepts. Inventors–for classification purposes– have a natural talent for developing new technical equipment and physical systems. One way to identify this kind of creative talent is to observe people who “act out” there ideas in tactile ways using substances such as wood, concrete, plastic, glass, etc.Real-life story About “Creative” Differences While doing consulting and coaching some years ago with executives at an energy company in Pennsylvania, I received a fascinating request: Would I meet with some of their almost-college-age children and do some “testing” to help the young people better understand their talents?So, I asked: “Why do you really think that’s important?” (Effective consultants, like effective counselors, never roll with the ‘presenting’ issue:-)The real pain was not with the off-to-college crowd; it was with the parents. These adults were all highly educated, highly trained engineers who saw the “real world” as a very physical place. They were unbelievably creative in their problem-solving as well. However, the youngsters involved were making noise about majoring in Theater Arts, Fine Arts, and Music. To the executives involved, even if their kid sculpted the next “David,” it wouldn’t actually do anything.From this brief description you could no doubt sit down with the parents and explain what was going on. However: these were engineer parents. So, I spent time doing talent assessments and interviews with the young people (thoroughly enjoyable) and then sat down with them and their folks. When the data were presented along with a list of actual talents and related careers–life at home became good again.These were terrific parents who cared enough to do something about:a. Changing some of the thinking of their children as a result of good informationb. Changing some of their own thinking as a result of good information

Thought for today: Begin to engineer your thinking about what it means to be creative. Take time to discern your own inclinations and those of your colleagues. When you begin to see that Creativity comes in different, useful forms, you’ll start using more of it.Create, Imagine, Invent. . .Create, Imagine, Invent. . .

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How to Get Your Prospecting Email Deleted in 3 Seconds or Less

Posted by on Apr 4, 2014 in Fearless Selling | 0 comments

 

Last week I received an email with a very good subject line so I opened it. Then, I groaned as I read the salutation, “Hi Patrick…”

It was obvious the sales rep was cutting and pasting her emails and that she had forgotten to change the salutation. I replied and said, “Addressing a prospect with the wrong name is quick way to get your email deleted. Regards, Kelley”

A few minutes later I received this reply, “Kelly, thanks for pointing out the typo.”

This time she spelled my name wrong!

Imagine making these mistakes with the CEO of a fortune 500 company!

The senior executives I know and work with would delete her email in less than 3 seconds. A simple blunder like this will cause you to lose credibility and respect which means you will have to work much harder to engage that prospect in a sales conversation.

Connecting with hard-to-reach prospects is tough at the best of times which means it is critical to properly execute every single point of contact. This includes fundamentals such as correctly spelling your prospect’s name and addressing them properly in your emails (and phone calls).

BTW: The third strike against this sales person was the length of her email. 826 words! Effective prospecting emails should be 100 words or less.

 

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Add a box to be more creative.

Posted by on Apr 4, 2014 in Get Fresh Minds | 0 comments

Creativity is typically thought of as breaking free.  It’s about challenging assumptions, throwing the rules out the window and walking away from the “way things are done”.

Many people believe the best way to be creative is to empower thinkers to run with whatever pops into their head.  That’s why so many people insist that creativity is all about “breaking out of the box”.

But what if that’s not the right approach?  What if people come up with creative ideas not by escaping from restrictions… but from adding them?

Consider the art form of poetry. Virtually everyone would argue that poets are creative – yet many forms of poetry are full of rules.

The Japanese haiku is a short poem with three lines containing up to 17 syllables total! Shouldn’t that limitation intimidate poets and destroy their ability/desire to create? How much creativity is possible in only 17 syllables?

Except the haiku is so popular that now people write them in Japanese and English.  There are actually 5 day conferences put on by the Haiku Society of North America where haiku enthusiasts meet haiku celebrities, attend workshops, listen to panels on the haiku form and enter contests.  Pretty amazing how much creative energy is inspired by 17 syllables.

The sonnet, if anything, is even more confining for poets than the haiku.  A sonnet must:

  • contain exactly 14 lines
  • be written in iambic pentameter
  • follow an a-b-a-b/c-d-c-d/e-f-e-f/g-g rhyme scheme
  • present a conflict in the opening stanzas
  • offer a resolution in the closing ones.

That’s quite a box, isn’t it?!!! Yet Shakespeare alone wrote 154 unique sonnects.  Other major poets such as William Wordsworth, Robert Frost, E. E. Cummings and W. B. Yeats (among others) also wrote hundreds of poems using the sonnet form.

Adding parameters to creative thinking is not a death sentence.  In fact, rather than thwarting creativity, the “boxes” of poetic forms challenge poets to push their creativity to its limits.

There’s no reason that that ingenuity can’t transfer over to real life as well.

 

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